CONCEPT: the concept of the conference is based on the design of the logo, which was designed in 2013. It is based on the interrelationship of four squares that together form lightning in their own interspace. Lightning originates from a cumulonimbus, a cloud full of ice crystals, which is the main motive of the 11th Days of HKIE conference.
All the materials in an abstract way depict the cumulonimbus hovering over the sky, and the empty space is also suggestively charged by electromagnetic action.
The following materials were made for the conference:
THANKSGIVING TO THE ASSEMBLIES
A GIFT TO THE ASSEMBLERS
MATERIALS: In keeping with the concept, a large number of materials are made from a translucent perspective, as shown in the invitations in a transparent envelope, and the business gift is specially packaged in folding bag with magnetic closures.
Business gifts have different variations of the inscription suggesting the enthusiasm and unity of all members of the chamber: Harmonious, Together, Attractive, Merged
Magnetic bubble squares were placed on the gift in order to induce the interaction of the recipients of the thank-you note to assemble their own Chamber logo. They are set randomly, and are each winner should be brought closer to the Chamber and the corresponding thank-you note, arranging the sign correctly.
Concept and design: Ana Banić Göttlicher
Client: Croatian Chamber of Electrical Engineers
Photo: Stela Kovačić